Calorie Labeling Hits NYC Menus

Dieting in the Big Apple just got a whole lot easier now that chain restaurants are posting the calorie counts of their foods on prominently displayed menu boards. The law requiring such disclosure went into effect in May but enforcement was delayed until last Friday to allow companies to implement the required changes.
Not that everyone’s eager to learn their Cinnabon buns contain a whopping 850 calories each, .
“I’m going to eat whatever I’m going to eat,” said Erika Roberson, 19, after eating at an Applebee’s restaurant. Of course, she’s nineteen years old so perhaps her metabolism can handle the 2,027 calories in an Applebee’s Riblet meal.
But give her a few years to the point where her metabolism slows and salads seem like a more sensible choice. Or not, because even the
Frankly, I love the thought of seeing calorie counts on menus. Don’t get me wrong: I don’t expect the counts to contain too many surprises. When you order burgers and fries or ribs and slaw you know your plate is a diet-buster.
But what about the hidden chef tricks (like melting pats of butter on plain grilled skinless chicken breasts to improve flavor) that turn seemingly innocent meals into diet land mines? Would you, for instance, have suspected that Pecan-Crusted chicken salad at TGI Friday’s contains 1,360 calories — the equivalent of three double cheeseburgers from McDonald’s?!
I can’t say that calorie counts would necessarily scare me off from ordering an item I was having a serious jones for. But they would enable me to budget the rest of that day’s calories (and possibly the next day’s, too) accordingly. And that means I’d feel better about eating out more often. It also means I’m likely to spend what’s left of our discretionary budget at those restaurants that make my life easier: those who don’t sabotage my diet while still offering choices my non-dieting family members can enjoy, too.
These days, people are cutting back on discretionary spending — whether it’s shopping second-hand or not at all, switching policies to cheap life insurance or going without altogether in favor of filling the tank or taking on second and sometimes even third jobs. One of the first things to go: spending money dining out. Restaurants would be smart to do what they can to attract business, particularly if that means by doing something as simple as posting the calorie content of their menu items.
