I remember, back when I was a kid, sitting in front of the television and watching June Cleaver tip the grocery delivery boy as he removed items from bulging brown paper bags and set them on her kitchen table.
The guy looked quite a bit like our grocery delivery boy, one of my older brother’s classmates who was working to afford the gas for his spiffy GTO. I had quite the crush on him, although thinking back to his pimply face, chicken-like neck and greasy hair it’s entirely possible that I was simply fond of the food be brought to our house once a week.
It was a ritual of my mother’s to serve “dab a dinners” on Tuesday nights, dinners designed to use up every bite of leftovers accumulated in the previous week. I loved those meals; they were very much like having a Golden Buffet in our house. Afterward, while the kids did the dishes, Mom would comb through the cupboards and ice box as she made up her grocery list which she’d call in first thing on Wednesday mornings. Late the next afternoon, the grocery boy would arrive with our groceries which, although he didn’t unpack, he carried into the house while Mom hunted around for a dollar to give him. (Back then, with a dollar buying a gallon of gas, that was considered a generous tip.)
Come to think of it, groceries weren’t the only things regularly delivered back then. The dry cleaners used to pick up and drop off my father’s suits and business shirts. Another company delivered big cardboard tubs of ice cream every two weeks. Our neighbors ordered milk straight from a dairy rather than the grocery store — they said it tasted better — and they had it delivered. Even the butcher shop (which was separate from the grocery store at that time) would send over orders, as did a few local stores if you bought enough merchandise. I remember once the mechanic’s brought my dad’s car to the house after fixing a tire that had blown out on the highway, but then again they had to: we only had the one car.
That, perhaps, was ultimately the reason for all those delivery services: one-car families were the norm, as were stay-at-home wives. If the woman of the house wanted to run errands she had to take her husband to work and pick him up that evening. It was a such hassle for both of them that stores quickly realized the surest route to making money was by eliminating such hassles, so they offered delivery services. Most were free, although some did charge a nominal amount — a dollar or two at the most, and not the $10+ fee grocery stores with delivery services tack on today.
Lately, I’ve been thinking about those delivery services quite a bit. Between sitting in line to drop off or pick up my son from school and the hours I spend trying to earn a living working at home, I’d love to be able to get groceries delivered for a reasonable price. Or dry-cleaning. Or even a meal that consisted of something — anything — other than pizza. But in our small town, that’s just not possible, not even with the grocery store.
Which, really, makes the capitalist in me sit up and take note. Oh, I’m not interested in starting a delivery company myself. Of all the small business opportunities I can think of, that one’s a bit too labor intensive for me. But it sure seems like some enterprising college kids could make some serious cash if they wanted.
I know I’d use them, at any rate, particularly on busy days like today when I’m actually craving a salad but just don’t have time to go to the store to buy the ingredients.