Not long ago, I found myself in the middle of reading a newspaper article about some new diet supplement that’s supposed to be an all-natural way to effortlessly lose weight.
Riiiight, I figured, and my BS-detector went into hyper drive. The byline, Universal Media Syndicate, sounded legitimate enough but the language was so over-the-top that I just couldn’t understand how something so as amazing as they described wasn’t being discussed 24/7 on every news and radio station.
Sure enough, it’s a paid advertisement in the form of a news “article”, only it’s not being run under that handy little “Paid advertisement” blurb that magazines and newspapers usually use. Apparently, I’m not the only one to have had a problem with the way this supplement, Apatrim, is being marketed.
Apatrim, according to the story, is a “newly released diet pill” which contains an extract of Caralluma Fimbriata, a cactus-like plant widely grown in India where it is eaten as a vegetable and used as an ingredient in curries and chutneys.
What we can confirm is that Caralluma Fimbriata, like the South African “succulent” plant Hoodia Gordonii, has indeed been chewed for many years by Indian tribesmen during long hunts to suppress appetite and enhance endurance.
But from there, the breathless weight-loss claims for Apatrim not only become more suspect, but seem likely to ultimately involve its distributor, PatentHEALTH, LLC , with the judicial system.
I started to rant about this marketing method to my husband, who replied that it’s not much different from getting paid to review sites and products on blogs, something at which I’m making some decent money each month.
But the difference, as I explained to VH, is that I’m not making money by selling a product — like the makers of Apatrim are attempting to do with their disguised ads. I make money by writing about a site or product, regardless of whether anyone buys it. A fine distinction, perhaps, but the latter doesn’t involve hoodwinking people into taking any action whatsoever.
At any rate, the point is that even with a highly-refined BS detector, the Chubby Mommy within me still wants to believe in a magic weight loss pill, despite experience proving otherwise. Repeatedly. Even the Alli I’m taking has been far less effective than hyped, and if it weren’t for Janet giving me her starter pack I probably wouldn’t be taking it still, having decided that it’s simply not worth it.
Which is why, I’m pleased to say, I just finished a 30-minute stint on my exercise bike, and the only “magic pill” I’ll be taking today is an aspirin. Make that two. Having used some muscles this week that have been neglected far too long, I ache just about everywhere.