Weight Watchers’ Stupid Ad
Have you seen the latest Weight Watchers ad? The one featuring a woman shopping at a grocery store with a voice over about how diets don’t work but WW does?
Can anyone tell me why is that woman eating in the grocery store? I didn’t believe it the first time I saw it, so I rewound the DVR and, yep, sure enough: she’s standing there in a grocery aisle chowing down.
Oh, sure, WW probably intended for the ad to reflect well on them. But, frankly, the only thing that ad leaves me thinking is that if I do WW I’m going to be one of those people who eat in the grocery store.
aOh my gosh - I hadn’t even noticed that! I was too busy being incensed at the idea that WW isn’t a diet - like, who are you trying to fool, WW?
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Comment by Marianne on January 15, 2008 at 4:05 pmGood point. I tried WW for one week. I knew it was time to quit when my son’s plastic food for his pretend grocery store started looking rather appetizing.
Comment by Chubby Mommy on January 15, 2008 at 4:18 pmMaybe it operates on a similar principle to my idea about white chocolate & dark chocolate negating each other. If you eat the food in the store, technically, it’s not really yours yet and doesn’t count.
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Comment by wg on January 15, 2008 at 8:26 pmAh, much the same way that calories from French fries snatched from my husband’s plate don’t count.
Comment by Chubby Mommy on January 15, 2008 at 8:28 pmI think it shows an underlying disdain for their clientele, but I overanalyze a lot.
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Comment by jae on January 15, 2008 at 8:37 pmThe NYC Subway system has a series of ads out by weightwatchers that gets my blood boiling.
“People Don’t Fail; Diets Do”
Comment by Mad William Flint on January 15, 2008 at 9:02 pmThere’s another one that takes place in a Starbucks type place and she’s looking up diets on her laptop.
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Comment by kimsch on January 16, 2008 at 2:41 pm
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