« Anti-Obesity Group Wants You To Feel Bad Naked  |  Willpower On Wednesday »


Weight Watchers’ Stupid Ad

Have you seen the latest Weight Watchers ad? The one featuring a woman shopping at a grocery store with a voice over about how diets don’t work but WW does?

Can anyone tell me why is that woman eating in the grocery store? I didn’t believe it the first time I saw it, so I rewound the DVR and, yep, sure enough: she’s standing there in a grocery aisle chowing down.

Oh, sure, WW probably intended for the ad to reflect well on them. But, frankly, the only thing that ad leaves me thinking is that if I do WW I’m going to be one of those people who eat in the grocery store.

a

This entry was posted on Tuesday, January 15th, 2008 at 3:55 pm and is filed under Diets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


Oh my gosh - I hadn’t even noticed that! I was too busy being incensed at the idea that WW isn’t a diet - like, who are you trying to fool, WW?

Marianne’s last blog post..Stuff: Shoes, socks, and gadgets! Oh my!

Comment by Marianne on January 15, 2008 at 4:05 pm

Good point. I tried WW for one week. I knew it was time to quit when my son’s plastic food for his pretend grocery store started looking rather appetizing.

Comment by Chubby Mommy on January 15, 2008 at 4:18 pm

Maybe it operates on a similar principle to my idea about white chocolate & dark chocolate negating each other. If you eat the food in the store, technically, it’s not really yours yet and doesn’t count.

wg’s last blog post..New kitchen cabinets

Comment by wg on January 15, 2008 at 8:26 pm

Ah, much the same way that calories from French fries snatched from my husband’s plate don’t count.

Comment by Chubby Mommy on January 15, 2008 at 8:28 pm

I think it shows an underlying disdain for their clientele, but I overanalyze a lot.

jae’s last blog post..Hypoallergenic carpet?

Comment by jae on January 15, 2008 at 8:37 pm

The NYC Subway system has a series of ads out by weightwatchers that gets my blood boiling.

“People Don’t Fail; Diets Do”

Comment by Mad William Flint on January 15, 2008 at 9:02 pm

There’s another one that takes place in a Starbucks type place and she’s looking up diets on her laptop.

kimsch’s last blog post..Ode To Paula

Comment by kimsch on January 16, 2008 at 2:41 pm