Have you seen the latest Weight Watchers ad? The one featuring a woman shopping at a grocery store with a voice over about how diets don’t work but WW does?
Can anyone tell me why is that woman eating in the grocery store? I didn’t believe it the first time I saw it, so I rewound the DVR and, yep, sure enough: she’s standing there in a grocery aisle chowing down.
Oh, sure, WW probably intended for the ad to reflect well on them. But, frankly, the only thing that ad leaves me thinking is that if I do WW I’m going to be one of those people who eat in the grocery store.