Weight Watchers’ Stupid Ad
Have you seen the latest Weight Watchers ad? The one featuring a woman shopping at a grocery store with a voice over about how diets don’t work but WW does?
Can anyone tell me why is that woman eating in the grocery store? I didn’t believe it the first time I saw it, so I rewound the DVR and, yep, sure enough: she’s standing there in a grocery aisle chowing down.
Oh, sure, WW probably intended for the ad to reflect well on them. But, frankly, the only thing that ad leaves me thinking is that if I do WW I’m going to be one of those people who eat in the grocery store.
7 Responses to “Weight Watchers’ Stupid Ad”
Oh my gosh – I hadn’t even noticed that! I was too busy being incensed at the idea that WW isn’t a diet – like, who are you trying to fool, WW?
Marianne’s last blog post..Stuff: Shoes, socks, and gadgets! Oh my!
Good point. I tried WW for one week. I knew it was time to quit when my son’s plastic food for his pretend grocery store started looking rather appetizing.
Maybe it operates on a similar principle to my idea about white chocolate & dark chocolate negating each other. If you eat the food in the store, technically, it’s not really yours yet and doesn’t count.
wg’s last blog post..New kitchen cabinets
Ah, much the same way that calories from French fries snatched from my husband’s plate don’t count.
I think it shows an underlying disdain for their clientele, but I overanalyze a lot.
jae’s last blog post..Hypoallergenic carpet?
The NYC Subway system has a series of ads out by weightwatchers that gets my blood boiling.
“People Don’t Fail; Diets Do”
There’s another one that takes place in a Starbucks type place and she’s looking up diets on her laptop.
kimsch’s last blog post..Ode To Paula