It was only a matter of time before the male bra, coined in an episode of Seinfeld, actually caught on.
To ease discomfort experienced by overweight males whose chests, like those of their female counterparts, bounce, wobble and tug during exercise, creators of the “Male Support Vest” (manufactured by bra company Enell) are marketing their “manssiere.”
At a whopping $85 each, the item’s not expected to catch on with mainstream America. After all, there’s quite a bit of stigma attached, what with all those jokes between Kramer and Frank Costanza.
I’m guessing any guy who springs for one will figure out faster than my daughter did, when she finally got her first bra, that the damn things are more pain than they’re worth.
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